Dusty is an avant-garde menwear label by Finnish designer Marjut Uotila. She is inspired by the freedom of creation and modern handcraft, balancing between decorativeness and simplicity, which causes her to create brand new ideas in menswear. She mixes minimal Scandinavian design with more traditional menswear aesthetics and art-oriented viewpoint to design wearable signature pieces with hand-made details making each item a work of art. The goal is to offer desirable clothes that are artistic yet wearable. Everything is produced in Finland and sold by forward-thinking boutiques in ten countries around the world. In her experimental atelier located in Lahti about 60 miles (100km) northeast away from the capital Helsinki, ancient techniques are literally challenged. Inspirational Gustav Klimt paintings decorate the walls. A long table is smeared with lush linings, zippers and expressive sketches. Light modestly creeps through the stained windows, fabric swatches cover the tainted wooden floor. This season's collection aspires to merit a separate appreciation of graphic elements and printed garments. In the light of traditional processes, sometimes very deliberate and painstaking, the collection reintroduced innovative prints. The luxurious feel was contrasted by dévoré printing techniques typically used on conmposite cotton/polyester. A small Finnish traditional printing company reinvigorated this quality method of burning lines and a dainty appraisal of feminity into the materials used. Besides, Marjut Uoltila chose to work with soft merino wool, mohair, sheer cotton and hand-crafted jersey. The collection includes lush flowing cardigans, hooded sweaters, stern cropped woolen pants, opulants knitted jackets, sartorial capes and long-sleeved shirts. A frayed silhouette was developed by playing with lenghts and opposite materials, alluding to contrasted combinations. The sober pallette of grays and blacks places the focus on tailoring details.
